The Three Phases of Futurism are then described as The Beguiling, The Emergence, and The Assimilation. The Beguiling deals with multisensation, physical interactions that take advantage of augmented reality, virtual reality, and other innovative technologies. For example, the video refers to the Sensorial Merchandising insight report, which offers real-world examples of retailers incorporating future-facing technology, such as VR displays, holograms, and more.
The Emergence fits into the megatrend of personalization, the trend of turning ambiguous concepts and generalized ideas into experiences and products tailored to the end-user. One example of personalization in The Emergence is the Personified Mobile insight report, which covers mobile systems integrating personified elements, such as Apple’s Siri, Google’s Assistant, or even the Kasisto Virtual Banking Assistant.
For more information on The Three Phases of Futurism, check out Trend Hunter’s Free 2023 Trend Report.
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