Mamaearth’s boss Mama Ghazal Alagh is participating in BT MPW 2022

Listening to consumers helped Mamaearth gauge millennial moms who also wanted toxin-free products for themselves. “Suddenly, from working in baby care, which was quite small, we started playing in FMCG (fast moving consumer goods) and beauty and personal care, which was 10 times bigger,” says Gazal Alagh.

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